Product development
Shape a product hospitality will actually buy.
- Customer-side input to research and development
- Specification, sourcing and certification of hardware
- Pilots with real venues before full launch
4 · Management advice and product development From idea to installed base.
Senior commercial advice and hands-on product development for technology, music and payments companies selling into pubs, bars, leisure and unattended retail.
Stockadvice-1.jpgStock: small leadership meeting around a table
Stockadvice-2.jpgStock: strategy planning on a whiteboard
Stockadvice-3.jpgStock: handshake across a table
Stockadvice-4.jpgStock: product prototype or hardware on a desk
Stockadvice-5.jpgStock: busy UK pub or bar interior
Stockadvice-6.jpgStock: sales figures on a laptop
Commercial strategy
A clear plan for growth you can act on.
- Market and competitor analysis
- Pricing and commercial models, including rental and subscription
- Customer focus and proposition design
Interim sales and marketing
Senior sales leadership on a rolling contract.
- The name and face of your sales function
- Key account management with large customers
- Sales team coaching and development
Route to hospitality
Get in front of the people who decide.
- Introductions to brewers, pub companies and machine operators
- Partner and reseller sell-in
- Bid and proposal support for national accounts
Launch and sell-in
Take a new product to market in the UK and Europe.
- Launch plans and channel strategy
- Migrating customers between platforms
- Acquisitions and partnerships, from approach to integration
A first conversation
A free 30-minute call to understand what you sell and whether we're the right fit. Day rate or monthly retainer after that.
Book a callQuestions
Good to know.
How can a technology company sell into UK pubs?
Start with a clear proposition for operators and pub companies, the right commercial model, and introductions to the people who decide. Oystershell provides all three, from strategy to signed contract.
Do you offer interim sales and marketing leadership?
Yes. Oystershell can act as the name and face of your sales function on a rolling contract, without a full-time hire.
Do you help with product development?
Yes, from customer-side input to research and development, through hardware specification and certification, to venue pilots and launch.