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About Oystershell.

A commercial consultancy that sees the big picture, makes the big decisions, and closes.

Our story

From jukeboxes to payments.

Oystershell Limited was founded in 1999. Its experience in UK hospitality goes back to 1982: running sales teams that called on brands, multi-site owners and retailers every day, and a sound installation business certified by a leading audio brand.

That experience runs through the boardroom too. It includes managing director roles reporting to a brewery-owned board, setting corporate budgets, and leading acquisitions worth over £20 million in total.

In 1999 we helped launch the UK's first digital jukebox and grew that market to more than 10,000 sites. Later came background music services, sold directly to national pub companies and brewers, and launches in France and across Europe.

Today our main work is sales and marketing leadership for Kashing, an unattended contactless payments provider serving hospitality, vending, laundry, EV charging and parking.

Strengths

What clients get.

People
Empathetic management that understands the sales game.
Strategy
Long-game thinking.
Judgement
Confidence with large decisions.

Many of the business models involved online products, connectivity and service provision.

Communication
Clear, direct, and willing to challenge convention.
Founder

James Luck. Executive Development Certificate. P&L, change management, objective setting, negotiation and sales management.